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Central Tokyo MICE Network

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Glossary

  • Term

    DMO

  • Explanation based on quotations from official sources

    DMO is an acronym for a ‘Destination Management/Marketing Organization,’ an organization responsible for curating a region as a tourist destination. The DMO formulates the long-term promotion strategy to increase the regions earning power from tourism and aims to foster pride and attachment to the region. It also acts as the tourism management steering committee when coordinating various stakeholders in the region.

  • Source

    Japan Tourism Agancy

  • Term

    MICE

  • Explanation based on quotations from official sources

    MICE is an acronym for ‘Meetings, Incentive Travel, Conventions, Exhibitions, Trade Fairs, and Events’. It is a generic term for business events that are expected to attract a large number of visitors.

  • Source

    Japan National Tourism Organization

  • Term

    After-convention

  • Explanation based on quotations from official sources

    Post-convention events and receptions such as trade fairs, symposiums, and expositions. The Japan Tourism Agency promotes the use of unique venues for after-convention events.

  • Source

  • Term

    Unique Venues

  • Explanation based on quotations from official sources

    Unique venues are historical buildings, cultural facilities, or public spaces where conferences and receptions can be held to promote the local character.

  • Source

    Japan National Tourism Organization

  • Term

    Frags and Signage

  • Explanation based on quotations from official sources

    Flags are hung from streetlights as a local advertising tool. Signage consists of billboards or signs which display local information along the street. Digital signage, electrical displays, have become an increasingly common form of signage.

  • Source

  • Term

    Excursions

  • Explanation based on quotations from official sources

    Excursions are hands-on tours where participants deepen their understanding of social capital through on-site experiences and discussions. The intention of the excursions is to allow participants to share their opinions while listening to the guide's commentary at the site visited, and to listen to expert commentary on a variety of academic topics, such as the nature, history, and culture of the region.

  • Source

    Ministry of Land, Infrastructure, Transport and Tourism