The number of overseas visitors to Japan and to Tokyo is not particularly large compared to other leading countries and cities. With growing calls for Japan to establish it as a tourism destination, there is a pressing need to identify the attractive features of Tokyo from the perspective of foreigners and establish these features as a globally recognized “Tokyo Brand”, aiming to increase the level of satisfaction among visitors to Tokyo in order to increase the numbers of foreign visitors.
The subject of this lecture meeting was the attractive features of Tokyo. We heard from representatives from a variety of fields and considered the right direction to take for urban planning in Tokyo.